Say Cheese! New Personalized Party Supplies emerge from Birthday Express

New Berlin, WI - Birthday Express, the leading catalog and online retailer of kids’ birthday party supplies, has launched a new, personalized party line that is sure to be a hit with parents and birthday boys and girls alike! The most popular online party destination, which is already home to over 50 exclusive birthday party themes, now gives customers the ability to upload a photo and text on up to five essential party goods for their child’s special day!

“We’re very excited to offer our customers the ability to personalize items for their child’s birthday celebrations,” said Karen Van Ert, the Marketing Director for Birthday Express. “Combined with the matching party packs and all of the add-ons we offer, Birthday Express makes throwing a fantastic birthday party easy and affordable.”

The new customizable pieces include paper dinner plates, centerpieces, invitations, thank you notes, and favor boxes. Customers can even customize the text on the party pieces they wish to personalize, making their child’s birthday party even more personal and more memorable. Initially launching with some of our hottest selling themes, Birthday Express makes it easy for parents to create an extra special experience with easy uploading and editing. The customizable themes include our exclusives Mod Monkey, Construction Pals, Horse Power, Pink Skull, Ladybugs: Oh So Sweet, Pink Poodle in Paris, and Rock Star Themes and our exclusively licensed themes, THE PIG, THE DOG, Monster Jam, and Yo Gabba Gabba. Birthday Express’ sister site, 1st Wishes, your source for first birthday party supplies, also launched personalized Lil Cupcake 1st, Lil Prince 1st, and Lil Princess 1st themes. Birthday Express encourages people to check back often as new themes will be added to the list of customizable products throughout the year.

Personalization isn’t new to the Birthday Express creative team. In fact, these personalized party supplies come just after the very popular personalized banners that were launched in mid-2009. Those banners are available in three different sizes and can also be personalized with the text of your choice.

Founded in 1999 as an Internet specialty retailer, BuySeasons’ flagship brand, BuyCostumes.com, is the leading online-only retailer of costumes and costume accessories. BuySeasons also owns and operates the Celebrate Express family of websites; BirthdayExpress.com, 1stWishes.com, and CostumeExpress.com. Celebrate Express offers one of the largest assortments of kid’s costumes and birthday party supplies at any single location – online or offline. In addition, BuySeasons operates a private-label drop ship program for other Internet retail partners. BuySeasons, Inc. is a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ: LINTA)